Media in Canada
WEBWith the acquisition, the agency will offer AI-driven experiences to brands and influencers. Media in Canada – keeping media and marketing execs up to speed on the Canadian media scene.
Media in Canada
WEBGo FM acquires two Evanov radio stations. The two stations were rescued from closing today, but the future of a third Ontario station remains unknown. Media in Canada – keeping media and marketing execs up to speed on the Canadian media scene.
Most-read of 2021: Media Companies - Media in Canada
WEBDec 21, 2021 · Rogers Sports & Media enters OOH by acquiring Rouge Media Group. While 2021 will likely be remembered for some other key events at Rogers, the company attempted to start the year on the right foot with an entry into a whole new media realm. The company’s Sports & Media arm acquired Rogue Media Group, along with its staff and network of 2,600 ...
News - Media in Canada
WEBSainte-Justine Foundation’s media plan aims to diversify donor base. With primetime TV spots, OOH, and digital strategies it is the largest fundraising campaign ever undertaken by a single hospital in Quebec. By Staff. 5 days ago.
Most-read of 2021: Agencies - Media in Canada
WEBDec 20, 2021 · For media planning and buying, the nine VORs were Carat, Cossette Media, Cundari, Initiative, Media Experts, Mediacom, OMD, PHD and Wavemaker. Carat, Cundari, Media Experts and OMD were also among the digital and social media planning and buying VORs, a separate list that also includes Accenture, Dandelion, Magnet, …
How will media be redefined in 2022? - Media in Canada
WEBDecember 21, 2021. The end of another year inevitably means beginning to look ahead to what 2022 will throw at the industry, both in terms of challenges and opportunities. Some media leaders that make up the board and membership of the CMDC are choosing to look on the brighter side, and below, they offer their perspectives on how the role of ...
Resources - Media in Canada
WEBResources. The annual guide features the latest stats and insights on traditional, digital and emerging media, media channel spend details and consumer data and trends. From connection plan innovation and new ad opportunities to research and ratings, Media in Canada ™ covers the gamut of media biz news.
Canada’s ad market expected to top $20 billion this year
WEBDec 6, 2022 · Canada’s ad market expected to top $20 billion this year. Despite lowering its forecast from June, Magna still expects growth to continue into 2023. By Patti Summerfield. December 6, 2022. Magna’s bi-annual Global Advertising Forecast says Canada’s ad sales in 2022 will hit $20.4 billion, which represents 5.6% growth from 2021 but is 1.5% ...
By The Numbers: Canada’s ad market officially recovered
WEBNov 1, 2021 · TV has exceeded pre-pandemic levels – Q3 was the first quarter where every month saw growth versus 2019. In Q4 of 2020, Canada crossed a 60% digital share. And that was the highest we’d ever seen. Currently for Q3, it’s sitting around 57%. That, combined with the 34% ad spend we’re seeing for TV …
Magazines and newspapers still reach a vast majority of Canadians
WEBApr 4, 2023 · Magazines reach 79% of adults in both Ontario and Quebec, only slightly ahead of the 78% who read in the prairie provinces. In an average month, 66% of adults access print or digital magazine content. Digital magazine content is accessed by 22% of adults by their smartphone, increasing to 44% for …