ExchangeWire: Data-Driven Advertising and Marketing Technology
WEBTracking Ad Trading and the Exchange Marketplace. Today’s news: ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC The UK’s Advertising Standards Authority (ASA) has banned Sky and Nike ads for using “dark pattern” advertising tactics which intend to mislead consumers.
US Court Passes Controversial Social Media Law; SoftBank's Vision …
WEBMay 12, 2022 · In today's ExchangeWire news digest: a US appeals court has passed the controversial HB 20 law concerning content moderation on social networks; SoftBank reports record losses of ¥3.5tn from its two Vision Funds; and Apple loses its status as the world's most valuable firm.
Deep Dive: a Guide to Environmental Sustainability in Digital ...
WEBOct 20, 2022 · into four parts: 1. The ad and content production. Whether a brand creates an ad in-house, or by hiring an agency and publishers to produce content that attracts users for advertisers and brands to reach, the content and ad production processes generate Scope 3 carbon emissions. Using equipment like …
Why Digital Out-of-Home is the Most Exciting Advertising …
WEBNov 2, 2021 · With this increased awareness and importance around ‘context’, Digital OOH is the perfect channel for ID-free, privacy compliant, contextual campaigns. That’s one of the many reasons why heavily invested advertisers in online media have already started to shift dollars away from top of funnel tactics such as display advertising to ...
Predictions 2024: OOH & DOOH - ExchangeWire.com
WEBDec 21, 2023 · Trends for 2024 are likely to be led by technological advancements in the space, including programmatic OOH, data integration, personalisation and sustainability. We are likely to see a spike in creativity fuelled by technology, such as 3D and AR, with potential new opportunities to engage with the channel. OOH is not just a highly effective ...
Google Acquires Fitbit; FTC Called on to Investigate Prime …
WEBJan 18, 2021 · Google takes ownership of Fitbit. Google has successfully acquired wearable health tech manufacturer Fitbit. Announced last Thursday (14 th January), the move comes despite widespread concerns about Google’s intentions for Fitbit’s user data, with some critics urging regulators to put the brakes on the deal. In a press release, Google ...
Replacing Pixel Tracking: Simple, Straightforward & Worth It
WEBApr 11, 2018 · APIs have simplified the process. Si Fung, Head of Deployment, Performance Horizon. API integrations are quite simple, straightforward, and more reliable than their pixel-based alternative. Here’s just how simple, using the partnership space as an example: With an API integration, a link redirect is processed first by the martech solution.
WEBAs we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
InMobi Unveils Robust New Telco Offering for Mobile Service …
WEBAug 11, 2021 · InMobi, a leading provider of marketing and monetisation technologies, today announced the debut of InMobi Telco, a new suite of offerings that enable mobile operators to deliver and monetise compelling content assets, improve their subscribers’ experience and grow their businesses.Already adopted by three of the top telecommunications providers in North America and one of the largest in ...
Smart AdServer Rebrands as Equativ - ExchangeWire.com
WEBToday (June 8th 2022), global ad tech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ.This follows the company’s acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ brand.. Equativ will capitalise on this unified expertise to fulfil the promise of advertising technology; offering a comprehensive ...