The sportswear giant once abandoned the marketplace in favor of brand control. Now it’s back – and bringing higher prices with it. For marketers, the move raises big questions about the future of ...

Nike Inc. (NKE), one of the world’s leading footwear brands, has reported year-over-year sales declines for four consecutive quarters, prompting concerns about its long-term growth sustainability. In ...

Nike has strategically and quietly raised prices on styles they believe can handle price increases,” said BMO analyst Simeon Siegel.

After a six-year absence, Nike will soon begin selling products directly on Amazon, having previously stopped in 2019 to go ...

Amazon.com said Nike will resume selling apparel and footwear on its platform for the first time since 2019. Meanwhile, ...

After a six-year absence, Nike will soon begin selling products directly on Amazon.com, having previously stopped in 2019 to ...

Just as Nike has begun raising prices on its merchandise thanks to Donald Trump’s idiotic and unnecessary tariffs, the Swoosh ...

Six years after Nike stopped selling through Amazon in favor of going direct to customers through its own stores and website, ...

Nike will be back on Amazon as the footwear maker works to regain market share from newer and trendier competitors amid a turnaround push under CEO Elliott Hill.

Nike is returning to Amazon after an absence of more than five years and hiking prices on some products as its new CEO works to reverse a revenue slump.

More details on Nike’s pricing strategy are expected when the company reports quarterly earnings next month. In a statement, Amazon said independent sellers currently list some Nike products on ...

Nike (NYSE:NKE) will once again sell its products directly on Amazon (NASDAQ:AMZN) in the U.S., marking its first return to ...