News

Meghan Markle reveals surprising reason behind renaming her lifestyle brand As Ever
The Duchess ran into legal hurdles when the US Patent and Trademark Office clarified that geographical locations could not be ...
Meghan Markle reveals why she changed name of her lifestyle brand to As Ever in latest podcast episode
The Duchess of Sussex, 43, admitted the original name of her business venture became something of a “word salad.” ...
Meghan Markle Echoes Major Tabloid Criticism of Her
Meghan Markle echoed a criticism the tabloids frequently make of her as she described rebranding her business on her podcast.
Meghan Markle's bizarre two-word description of her former brand name revealed
In the latest podcast episode, Meghan talks more about the former brand name with businesswoman and friend Kadi Less, ...
Meghan Markle Quietly Secured the As Ever Trademark Years Before Her Public Rebrand
Before she launched her lifestyle brand, Meghan Markle had to give it a name change. After announcing her line as American Riviera Orchard, the star later publicly switched the name to As Ever after ...