Olympic, Japan and Bridgestone
Nikkei Asia · 38m
Sayonara, Olympics: Japanese brands exit pricey sponsorships
Japanese companies instead are showing interest in smaller championships. Asahi Breweries became a worldwide partner for the Rugby World Cup in 2023 as the first Asian top-tier sponsor. The five sponsors for the World Athletics Championships to be held in Tokyo next year all hail from Japan, including ASICS, Seiko and Sony.
BusinessMirror · 9h
Top Japanese sponsors end Olympic contracts
TOKYO—The International Olympic Committee’s (IOC) three major Japanese sponsors—Toyota, Panasonic and Bridgestone—are terminating their contracts. This leaves the IOC without a Japanese sponsor with the focus now expected to shift to the Middle East and India for new sponsorship income.
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