Other brands facing similar issues include Virat Kohli’s WROGN, Shahid Kapoor’s Skult, Anushka Sharma’s Nush, and Sonam Kapoor’s Rheson which are grappling with market presence and return on investment issues.

A recent analysis of celeb-led brands has revealed that only a handful of them are turning profit and not struggling to stay afloat.

A number of Indian celebs including Hrithik Roshan, Deepika Padukone, Alia Bhatt, Katrina Kaif, Anushka Sharma, Sonam Kapoor and Virat Kohli have in the recent times launched thei

While Hrithik Roshan, Katrina Kaif backed brands have seen success, other celebrities like Deepika Padukone, Virat Kohli, Anushka Sharma & Shahid Kapoor's brand did not have the same fate.

Bollywood celebrities have long leveraged their star power to venture into entrepreneurship. Over the years, this trend has seen a rise, with A-list celebrities launching their own brands in fashion,

A recent report by Storyboard18 shows that only few of the celebrity led brands are making profit whereas some are struggling due to heavy dependence on star power and lack of authenticity.

Successful celebrity brands are characterised by authenticity and product quality, while struggling ones often lack these elements and rely too heavily on celebrity presence.