NBA champion Jaylen Brown shares his mindset for peak performance, how mental wellbeing shapes his game, and the inspiration behind launching his brand, 741.

Bosto n Celt ics shooting guard and NBA Finals MVP Jaylen Brown has had quite the offseason. From allegedly getting snubbed from Team USA at the Olympics to losing his personal brand ring at the Celtics parade in Boston (and having it returned by two fans ), it's been quite the summer.

Boredom” and a desire to chart a new path for pro athletes prompted Jaylen Brown to launch his own sneaker brand.

Alex House is a sports journalist who covers the NFL, NBA, and MLB for ClutchPoints, providing a unique writing voice due to his in-depth knowledge of New York sports. Alex resides in Connecticut after receiving his journalism degree from the University of Rhode Island.

That sort of leap is not very common, and Brown appeared close to being done growing his game to the untrained eye. But as we all know, he was often the Celtics' best player on Boston's way to hanging Banner 18 this summer.

Jaylen Brown added many titles to his résumé over the last few months, and can now add sneaker creator to the list.

Basketball fans couldn’t stop laughing after the NBA title winner Jaylen Brown revealed the first look of his own shoe brand, "741."

Boston Celtics forward Jaylen Brown is investing in himself. The NBA Finals MVP passed on surely millions of dollars in endorsement money and just launched his own athletic brand, called 741.

Before you start reading this article, I ask that you come with an open mind and remember that I’m comparing Jaylen Brown to the elite players of this world, not the entire league. Moreover, this piece focuses solely on his on-court impact because it can be measured,

In the world of sports, few moments grab attention, like an athlete moving from playing games to starting a business. Jaylen Brown, a star player for the Boston Celtics, is doing just that. He is beginning an exciting journey that might change the sneaker industry.