One of the first designs that began this concept was the Adidas Samba. After years as one of the hottest sneakers to own, the ...

Whether through collaboration with brands such as Wales Bonner or its in-house reworkings of the classic shoe, Adidas' Samba ...

When it comes to trainers, the Adidas samba is as ubiquitous as it gets. In the last couple of years, it’s been nearly impossible to walk down the street without spotting their recognisable design.

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times. Nike Inc. has finally found its Samba.