Discover the fascinating world of generational classifications! From the Silent Generation to Gen Z, each group has its own ...

Generational names and birth years are therefore contested social constructs that are nevertheless widely influential in public discourse. Where did these ideas come from, and what is the difference ...

There are 76 million baby boomers, and 72% of them are white. Next → The millennials are an even larger group with 87 million, but much more diverse — only 56% are white. Next → See how ...

Many Americans perceive a rise in rude behavior, and 34% say they see it almost always or often when they go out in public. When asked about the ideal age of a president, around half of Americans (49% ...

Do marketers' beliefs about age groups match with how those generations see themselves? What are the big things that brands get wrong and right about different generations' purchase and online ...

How do the digital content consumption habits of Millennials, Generation Xers, and Baby Boomers differ? To find out, Fractl and BuzzStream surveyed 1,200 adults on how much digital content they engage ...