News

Nothing is safe: AI is now targeting the modeling industry
The widespread adoption of AI tools has been pretty worrisome for many industries, and things are not going to change anytime ...
Campaign Live7d
‘Digital twins are not the enemy’ — H&M's AI influencer models spark debate
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, PRWeek asks if it's a good ...
CNN on MSN11d
Fashion giant H&M plans to use AI clones of its human models. Not everyone is happy
Fashion giant H&M plans to create artifical intelligence (AI) clones of its models this year, raising yet more questions for ...
Teen Vogue12d
H&M Is Tapping AI Models. Here’s Why It Could Be Problematic
In this op-ed Teen Vogue's Style Director Alyssa Hardy explores why the use of AI fashion models is getting a mixed reaction in the industry. The response has been expectedly mixed. While some AI ...
From Google's new large language model to H&M using AI models: A few big AI innovations take centrestage
From new models to transformative applications, the AI landscape saw a lot of activity. Google, OpenAI, DeepSeek and other ...
London Evening Standard11d
H&M reveals plans for an AI model 'digital twin' scheme that may prove controversial
Sign up for the best picks from our travel, fashion and lifestyle writers. H&M has revealed plans to use AI to create digital versions of 30 real life models to use ...