As we’ll see in our camera survey from this year’s Sundance Film Festival, one of the top camera choices by filmmakers and DPs on many of the best and brightest features and shorts ...

Entry level is, of course, relative when it comes to discussing ARRI cameras, but new flexible license options and lower-cost media mean the ALEXA 35 now starts at $49,800. ARRI is bidding to make its ...

The new Arri Alexa 35 Base model, paired with an innovative flexible licensing system, offers Hollywood-level filmmaking at a significantly lower price ...

Making its Alexa 35 camera system more accessible for a wider range of users and production types, ARRI introduced a new entry model and flexible licenses. The existing camera, with all its ...

MUNICH—ARRI today introduced a new entry model of the Alexa 35 and flexible licenses and will showcase the camera system at the 2025 NAB Show, April 5-9, at the Las Vegas Convention Center. The ...