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"Almost as cool as having yourself appear on the Wheaties box" - How Gilbert Arenas felt after making it to the cover of NBA Live 08
Even the video game community was fond of Arenas, as EA Sports selected him as the cover athlete of NBA Live ... as having yourself appear on the Wheaties box." From 2004 to 2007, Arenas was ...
Harvard Business Review1y
The Breakfast of Champions: No Longer a Champion Itself?
Some 474 athletes have appeared on the Wheaties box, starting with Lou Gehrig in 1934; the most recent are winter Olympians Mikaela Shiffrin and Sage Kotsenburg. Post Share ...
Marketing Dive11y
General Mills? Wheaties enlists augmented reality for interactive packaging
General Mills? Wheaties is mobilizing its cereal boxes to trigger engagement when consumers have a few extra minutes to kill while eating breakfast. Wheaties is using augmented reality to liven up ...
Houston Texans1y
J.J. Watt will be featured on a limited-edition Wheaties box!
NFL brothers, T.J. Watt and J.J. Watt, are the first duo and first brothers to be featured on the Wheaties iconic orange cereal box that will go on sale in August.