Unilever's Axe used mobile as part of a large multichannel effort to spread the word about the newest product in its line of body-sprays ... and inserted them into the different advertising channels ...
Unilever's Axe brand is launching the Pogo Xtreme iPhone game in a play to stay relevant and appealing to its male target demographic. Axe tapped Sony, Wild Tangent and rich-media mobile advertising ...
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