LeBron James is Kenough. The Los Angeles Lakers superstar was announced as the first male athlete to be a "Kenbassador" complete with his own doll created by Mattel.

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in James' hometown of Akron, Ohio.

As part of the agreement, Barbie will be making an undisclosed donation to the Lebron James Family Foundation. Mattel, the parent company of Barbie, will also donate a copy of James’ children’s book “I Am More Than” for every doll sold at Target between April 14 and 19, 2025, up to 5,000.