I’m picky when it comes to mascara, which means I tend to not get excited when beauty brands launch new ones. Benefit Cosmetics, a brand that’s as picky about engineering mascara as I am about ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Read more about our Product Review Guidelines here. Up until a couple of years ago, I never wore mascara. It's always a pain to take off, it usually flakes and leaves dark circles under my eyes ...

Overall, I'd say you'd like this new mascara if you prefer a soft, fluffy lash look over a spiky or very defined one. I think it's one of Benefit's best ever.