And the typography of the era reflects these dramatic contrasts neatly, with the best typefaces of the 1940s ... I never asked why that particular font: perhaps it was a little more human, less ...

We know fonts matter, yet research shows no one font works best for everyone. See for yourself: This story includes three mini-experiments that might help you see how you respond to different ...

but what if fonts did, too? What kind of personality would Calibri or Times New Roman or Arial have? And, therefore, which one would match yours best? Typography, experts now say, can give brands ...

Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Our brand fonts are licensed for specific uses. The university has a limited number of licenses; ...