And as a result, the concept has now stretched to other industries, with business-owners like Beyoncé dressing to match their product packaging. On April 7, the pop star attended a beauty event ...

The multi-hyphenate leaned into the ‘90s beauty aesthetic ... smokey shimmery purple eyeshadow, and nude glossy lips. Urging ...

Stylist Shiona Turini chose accessories that were as minimalist as Beyoncé's brand aesthetic. She styled the gown with only a ...