However, you don’t need to swear away your favorite tube of mascara just yet. For those who still want the barely-there look ...

Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking ...

I f you’re looking to spice up your usual makeup routine, TikTok is the place to look for all the hottest beauty trends.

Overall, it’s about experimenting and seeing how far you can change your look just using makeup. We’ve lived in an era of quiet luxury and the clean girl aesthetic for far too long.