While Jaguar's recent brand refresh and Type 00 concept car got a lot of derision when they debuted, it looks like some ...

Last year, Jaguar and Mazda presented ... This may seem trite given each brand’s larger-scale plans. But make no mistake, a timeless logo is absolutely vital for any automaker looking to make ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand needs to stand out, he said.

It doesn't matter if you like it or not, Jaguar is doing something nobody else ever could, because that's exactly what Jag ...

Who knew so many people carried such strong opinions on Jaguar ... brand wasn’t confident it could pull off. I literally couldn’t care less about the branding and marketing. The font, the ...