Elvis Presley’s granddaughter and “Daisy Jones & The Six” star Riley Keough, who famously swung on a swing in a giant bird cage at a recent Chanel show, jumped up from her front row seat to share her excitement about being a brand ambassador. “It’s amazing. I feel so lucky to be involved with the House,” she said.

Long before the “bow girl,” in all her coquettecore glory, became a fashion archetype, there was Chanel. This morning at Paris Fashion Week, the French house wrapped the Grand Palais in a massive black ribbon to celebrate one of its most beloved motifs.

Yet against all odds, inside the majestic Grand Palais, Chanel did what it has done for a century: endure. And not just endure. Dazzle.