Now, it’s hoping to take the fight for coffee drinkers to a new international market. The Chinese coffee giant opened two new stores in Kuala Lumpur, Malaysia’s capital city, on Thursday.
As the coffee market in China rapidly grows, ethnic minorities in Yunnan Province, which makes 98% of all Chinese coffee, are developing a unique specialty coffee brand using their local customs.
Four years ago, Luckin Coffee was kicked off the Nasdaq after the buzzy Chinese coffee chain admitted that it had inflated its sales by over $300 million. The resulting scandal helped to spark a ...