Coca-Cola cut its advertising costs by 35% to just $2.8bn in 2020 ... studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling ...

Quincey said while ads using generative AI are cheaper and quicker to make, the technology struggles with human resolution. Don't miss: Why are consumers upset with Coca-Cola’s AI-generated ...

In the meantime, consumers are educating themselves about greenwashing. Like Coca-Cola, many corporations run ad campaigns that harm the environment. Having the ability to recognize the problems ...

Supply chain disruptions have forced companies to change their marketing messages and push out holiday ads earlier, yet CPG giants like Coca-Cola, Mondelez, and P&G, said they have stepped up ...

Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they ... However, even visibility is a persuasive event: For example, seeing a Nike ...

Coke's new ad campaign will unite Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under one slogan. The "Taste the Feeling" campaign is part of an effort to combat the trend of ...

Two years ago, the marketers responsible for spreading the word about The Coca-Cola Co.'s sustainability programs began ... run last year demonstrated how the strategic use of paid-for ads on sites ...

Coca-Cola is sold everywhere. Well, almost. Ever since it was first created by John S. Pemberton in 1886, Coke has been a favorite among Americans, and starting in the early 1900s, it slowly grew ...