How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

So Coca-Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name ...

Coca-Cola itself, for example, used AI in 2024 to make a holiday ad that was customized across 12 different U.S. geographies. Frankly, it’s tough to imagine many young people going through the ...

Cola Stories,” Jacquie Wansley, director of public affairs and communications at The Coca-Cola Company for the past 28 years, wore a Coca-Cola-red tweed jacket and shiny gold jewelry that matched ...

Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

Kantar’s Creative Effectiveness Awards 2025 celebrate the best ads of the year and showcase the creative techniques brands ...