Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

Quincey said while ads using generative AI are cheaper and quicker to make, the technology struggles with human resolution. Don't miss: Why are consumers upset with Coca-Cola’s AI-generated ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...