This 100-quart Coleman 316 cooler is up to those challenges. I can fit a limit of any fish I chase, from lake trout and salmon to flounder and weakfish, and still have room left for needed cold ...

But you can get a comparably-sized cooler from legacy brands like Coleman and Igloo for around $40. Why are YETI coolers so expensive? There are two pretty simple answers: technology and marketing.

SLIM ICE PACKS: Whether you’re headed back to work, school, or just want to escape the house for a picnic, these Cool Coolers Slim Ice Packs are perfectly sized for all types of bags.

This is the product's overall performance score, based on key tests conducted by our industry experts in the CHOICE labs.

This is the product's overall performance score, based on key tests conducted by our industry experts in the CHOICE labs.