Now it’s just simply known as “Chuck E. Cheese.” The mascot also underwent changes. First he was a coyote. Then, he was a rat. Now he’s a mouse. In 2019, Chuck E. Cheese underwent a rebrand.
“After introducing a contemporized mascot last July, Chuck E. Cheese’s has been working on amplifying ways that families can uniquely interact with him as part of the brand’s memorable ...
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