Machine learning algorithms come in different flavors, each suited for specific types of tasks. Among the algorithms that are convenient for customer segmentation is k-means clustering.

Machine learning algorithms are useful for collecting, ... • Exploring customer behavior. Machine learning does not stop after drawing a picture of your target audience.

This is part two of my series based on Lomit Patel’s “Lean AI” (O’Reilly, ISBN:978-1-492-05931-8). The first discussed business applications can benefit from supervised learning. This ...

Brands today are using artificial intelligence (AI) and data analytics to create compelling, personalized experiences that enhance their relationships with customers. By leveraging advanced data ...