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Orders Up: How Restaurants Utilize Menu Design to Guide Customer Ordering Decisions.The next time you eat out, pay attention to the menus. In addition to the product design and pricing structure, seemingly insignificant word choices affect your purchasing decisions. Even though ...
She regularly appears on CBS News 24/7 to discuss her reporting. Coffee giant Starbucks is shaking up its drinks menu, removing 13 "less popular" beverages from the list of offerings to help ...
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