Do not eat your lip balm!!!! Even if it comes in scents like Vanilla Toffee, Blackberry Sorbet, and literal "Yummy Gummy." ...

It can get exhausting! But thanks to our love for elf products, and our constant searching the Amazon beauty pages for new deals, we just found the ultimate tinted lip balm that can solve our ...

We found the best lip oils that’ll nourish your lips while delivering a subtle tint of color in spring-ready hues.

Luckily, ELF just made your summer gloss picks a whole lot easier, dropping three new shades in their already impressive range.

even hours after the glossy tinted lip balm wears off: the e.l.f. Cosmetics Pout Clout Lip Plumping Pen. Take it from one happy customer who raves, “I took a chance and ordered the color wicked ...