Yet, if there’s one perfume that’s held TikTok in a chokehold, it’s Baccarat Rouge 540. From influencers layering it with every fragrance in their collection to celebs like Olivia Rodrigo calling it ...
Perfumer Francis Kurkdjian first launched Baccarat Rouge 540 in 2014 as a one-off, 250-bottle release to celebrate the 250th anniversary of historical crystal house Baccarat. But Baccarat Rouge was ...
Baccarat is one of Europe's oldest and best-known purveyors ... lifestyle proposition and brand elasticity. Its Baccarat Red 540 fragrance by Francis Kurkdjian, introduced for its 250th ...
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