Smith Faculty of Agriculture, Food and Environment at The Hebrew University of Jerusalem has revealed the crucial role of the PhDEF gene in regulating floral scent production in petunia flowers.

For many fragrance lovers — including myself — a fresh floral scent reminds us of our first perfume. I still remember the moment I got mine. My mom had bought me a fruity floral spray from ...

Glossier You was the anti-floral fragrance. With its new launch, Fleur, the brand asks: How do flowers fit into the Glossier ...

Breakthrough University of Florida research is unveiling secrets behind floral fragrance, thanks to an unlikely plant: ...

and nature-y vibes. It’s the type of floral everyone is going to be leaning into over the next few years. When it comes to beauty, all things makeup, hair products, and fragrances will forever ...