Ford's vehicle prices could rise this summer if 25% auto tariffs remain in place, the company said in a memo to dealers.

Ford Motor announced discounts across multiple models starting Thursday, leaning on its healthy inventory to offer customers ...

In new ad campaign promoting Ford's U.S. manufacturing footprint, the automaker looks to gain a competitive advantage during the turbulent times.

Ford introduced employee pricing for all US buyers but dropped promotional financing options. Several Ford models also lost substantial customer cash offers that were available before April 2.

But with great deals comes great demand. Tasca Ford’s inventory is thinning as buyers flock to the dealership. “Right now, our inventory is getting lighter as we speak, we have an allocation ...