Data from Daash Intelligence shows interest in fragrance is fueling growth in several other categories, as is the "skinification" effect.

In 2024, the fragrance category once again outdid itself. Indeed, the sector has been riding high since 2021, when year-over-year prestige fragrance sales surged 82 percent during the first half ...

When it comes to beauty categories, there is nothing as deeply personal as fragrance. It’s linked to our memories and can change our mood, and unlike skincare, makeup and haircare, it’s more about how ...

Maesa leveraged the latest developments in generative artificial intelligence to revolutionize its marketing and content ...

Consumer demand for higher concentration fragrances, such as parfums and eau de parfums, bolstered the country’s beauty ...

Read for everything you need to know about this fragrance category from how to wear them and what to look for to find the best rose perfume for you. “Rose symbolizes beauty, love and friendship ...

But now, the world of fine fragrance is expanding into the car space, and what was once an overlooked functional product is ...