Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Headlines about Gen Z and Gen Alpha often describe these groups as incapable, indolent iPad kids, linking young people with ...

The cohort's behaviors, values and expectations set them apart from previous generations. Gen Alpha is growing up in an era of heightened health consciousness. As the first generation to come of ...

This glossary aims to define and explain popular slang words and phrases of Generation Z (usually defined ... (See "ate.") Alpha male: Taken from animal ethology, an alpha male is the dominant ...

A recently published report by Acorns, a fintech investment and wellness app, titled “Acorns Money Matters Report for Kids,” looks at how the current stress of finances by Generation Alpha’s ...

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits. The sneaker retailing giant’s total ...