Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

A recently published report by Acorns, a fintech investment and wellness app, titled “Acorns Money Matters Report for Kids,” looks at how the current stress of finances by Generation Alpha’s ...

The cohort's behaviors, values and expectations set them apart from previous generations. Gen Alpha is growing up in an era of heightened health consciousness. As the first generation to come of ...

These days, Gen Alpha dreams of becoming content creators. A survey of 910 U.S. Gen Alpha kids (ages 12 to 15) by social commerce platform Whop found that nearly a third want to be YouTubers ...