Not to be outdone, rival General Mills is tapping into the hearty cereal appetites of famous footballers ... with a mash-up where Franken Berry, Trix, and Bugles take flight.

You'd be a cotton-headed ninny muggins not to buy this new Elf-inspired cereal! With the holiday season around the corner, General Mills is releasing ... cereal brings its classic holiday flavor ...

Cocoa Puffs and Trix flavors), and Nature Valley Sweet & Salty Granolas. Later this month, General Mills is also releasing two limited-edition cereal flavors based on current events. The cereal ...

General Mills? Trix brand hops into the smartphone era via a mobile-driven campaign to find a real rabbit to represent the cereal and drive awareness of a new initiative to remove artificial flavors ...