and it's fair to say Korean Beauty (or K-Beauty) has cemented itself as the driving force behind the trend (it has four billion views on TikTok, if you don't believe us). People are slowly steering ...

Korean beauty is ahead of the curve, and Korean entertainment plays a big role in shaping beauty trends around the globe.

I suffer a daily application of sunscreen, but I definitely don’t enjoy caking on all the layers of primer, foundation, ...

Today, K-beauty is worth over $12.5 billion globally, according to a Cosmetic Business report ). As well as leading viral TikTok trends (hello, snail mucin gels), Korean skincare has set up camp on ...