"Wirkins" went viral in 2024 for their cheap price tag and resemblance to expensive Birkin bags from Hermès. CEO Axel Dumas ...

The smell of a just-emptied mop bucket wafts into my nose as I nervously attempt to waltz nonchalantly into Toronto’s flagship Hermès boutique with a bright green Wirkin bag dangling from my wrist.

Walmart is selling a Birkin dupe, and people on social media are going ... And the “Wirkin”—the replica of the illustrious Hermès Birkin bag—is perhaps the most popular of Walmart ...

This affordable bag from Walmart looks suspiciously similar to the iconic Hermès Birkin bags that easily cost more than ...

The latest viral craze involves a dupe to the iconic Hérmes Birkin, and everyone is clamoring to buy one. Shocker. Cleverly coined as the “Wirkin,” the Walmart Birkin-inspired bag retailed at $78 and ...

For many years, Walmart has also been attempting to gain a more affluent shopper in order to expand its customer base ...

Birkin bags are widely regarded as symbols ... I was hoping they would do other good dupes,' another wrote. As well as Hermes and its Birkin, Rebag sells pre-loved pieces from brands such ...

CEO Axel Dumas addressed the "Wirkin" and dupe culture. Sales were up across the board, with leather goods and ready-to-wear ...