Tea may be the second-most consumed beverage worldwide, but matcha in particular has been stealing the spotlight lately.

“Matcha gives you sustained energy because it comes from a concentrated form of green tea ,” explains nutritionist Mariana ...

Experts are warning of a matcha shortage after the global demand for the viral drink started going through the roof thanks to ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

The price point also tends to be steep for what is mostly ice, milk and syrup. Despite its prevalence in the U.S., matcha is ...

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

The global matcha market is moderately fragmented, with both legacy tea manufacturers and emerging wellness brands competing ...

Got Tea, India’s leading premium matcha and bubble tea brand, has recently opened doors to its first café in Bangalore, located in HRBR Layout, Kalyan Nagar.

Want to enjoy some of this potent green tea? Be sure to pick a high-quality matcha from a reputable seller and then start experimenting. Here are some ideas: Keep it simple with classic matcha tea ...