The first Booker’s of 2025 is a 125.7-proof powerhouse anchored on bold spice and oak. Booker’s Bourbon is back with its ...

This new 32.5% ABV release from Jim Beam is an infusion of pineapple liqueur with classic bourbon whiskey. This results in a ...

Bourbon brand Jim Beam breaks new ground for whiskey marketers by engaging with millennials on Snapchat via 10-second vertical video ads that are being served to viewers of Stories for live events.

Jim Beam is a hugely popular grain-based spirit, but does it fall under the heading of bourbon or whiskey? Here's the answer and the reasons behind it.

Jim Beam Pineapple, adding to its award-winning portfolio. This new expression blends the bold flavor of pineapple with signature smooth Kentucky straight bourbon – a fresh and flavorful take th ...

Jim Beam is one of the biggest names in bourbon. Its flagship bottle was the top-selling American whiskey brand from 2019 to 2023, according to a report from The Spirits Business. But the brand ...

and Good Advice It’s unlikely there’s a bourbon drinker today who hasn’t consumed a Knob Creek product at least once. Knob Creek was one of the four original members of Jim Beam’s Small ...

[T]he deal represents Suntory’s largest foreign acquisition and represents another sign that Japanese family owned businesses are looking overseas for investment opportunities Although primarily known ...