This new 32.5% ABV release from Jim Beam is an infusion of pineapple liqueur with classic bourbon whiskey. This results in a ...

Bourbon brand Jim Beam breaks new ground for whiskey marketers by engaging with millennials on Snapchat via 10-second vertical video ads that are being served to viewers of Stories for live events.

If you've ever enjoyed an old fashioned or John Collins with bourbon, you might have thought it tastes a lot like your favorite whiskey. Jim Beam, a popular liquor brand based outside of ...

The latest Booker’s Bourbon release, Barry’s Batch, honors Barry Berish, the former Jim Beam chairman and CEO who passed away ...

In other beverage news, Hint brings electrolytes into sparkling water to fulfill the growing demand for hydration.