The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s ...

Erica Choi, co-founder of Superegg and a licensed esthetician, explains what glass skin is and how to unlock a clear ...

K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin’s natural beauty and health.

D o you often dream of getting radiant and healthy skin like your favourite K-drama stars? Your wish can come true if you ...

One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

Read more here. In 2015, Charlotte Cho, the founder of Soko Glam, told our colleagues at the Cut that Korea’s beauty products were emerging as one of the country’s top exports. Since then ...

type, and brand; shop the concise and definitive 'Best of K-Beauty' award winners; or leave it up to Soko Glam entirely and order an already curated 5-Step or 10-Step Korean Skincare Routine based ...

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