The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s ...

Erica Choi, co-founder of Superegg and a licensed esthetician, explains what glass skin is and how to unlock a clear ...

Read more here. In 2015, Charlotte Cho, the founder of Soko Glam, told our colleagues at the Cut that Korea’s beauty products were emerging as one of the country’s top exports. Since then ...

K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin’s natural beauty and health.

Korean beauty has taken the skincare world by storm ... Its soft gel texture exfoliates without irritation, making it perfect for all skin types. Low pH helps refine texture and maintain moisture ...

As avid skincare testers, the ELLE UK Beauty Team can concur that the hype is not misplaced. In many ways, Korean skincare has been at the forefront of beauty innovation; many glow-giving viral ...

AstroDome facials are just one of the Korean beauty innovations Dr. Eunice Park has brought over to the United States to offer at AIREM. Dr. Eunice Park makes an annual trip to her native country ...

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