In a Korean society (very) marked by rigid and exclusive beauty standards, a collective of models is challenging the rules.

Men in South Korea spend more on skincare per person than men anywhere else in the world. Inspired by their idols in Korean pop music and TV dramas, young people strive for what they consider to ...

According to global research from Euromonitor International, South Korean men spent $495.4 million on ... told the Associated Press that effeminate male beauty is “a marker of social success.” ...

Even men do them — and not just with their girlfriends!" 6. You can give yourself a spa-like facial massage — with your eyes closed. "One quintessential Korean beauty secret is giving yourself ...