According to global research from Euromonitor International, South Korean men spent $495.4 million on ... told the Associated Press that effeminate male beauty is “a marker of social success.” ...

Even men do them — and not just with their girlfriends!" 6. You can give yourself a spa-like facial massage — with your eyes closed. "One quintessential Korean beauty secret is giving yourself ...

Korean beauty and grooming products are known for their innovation; the rest of the world turns to Seoul for the next trend or skin care tech breakthrough. But that’s not all they’re known for ...