You really can’t go wrong with L'Oreal Paris’ Elvive Colour Protect Anti-Brassiness Purple Shampoo. The purple pigments pack a serious punch, allowing it to quickly zap any brassy yellow tones ...

Based on color theory, blondes should use purple shampoos, which is one type of color-depositing shampoo. As the name suggests, purple shampoo uses violet pigments to tone and neutralize hair ...

From intensive conditioners to post-wash serums and purple shampoo ... natural pigment from the hair,” explains Adam Reed, L’Oreal Professional editorial ambassador. Reed notes that over ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

For those taking the purple shampoo approach, how often to use one should depend on the results you want to achieve. “Overuse can begin to make strands appear darker, greyer and slightly ...