But sometimes you don’t have to overcomplicate things. Essence is an affordable drugstore brand, and their Lash Princess mascara has gained a cult following over the years. And for good reason ...

it’s pretty much impossible to go wrong if you have Essence’s Lash Princess False Lash Effect in your kit. When I tested it out for myself, I was amazed at how after one swipe, my lashes were ...

Here’s what I’ll be adding to my cart during Ulta’s sale. This Essence Lash Princess Mascara is my absolute favorite, and it gives you the “false lashes” effect in just seconds.