For instance, a frilly full-length dress in a dark shade of purple doesn’t take too ... creative with your styling to see this color in a new light.

Juliana Ohlmeyer, a renowned colorist, explains, ‘Purple shampoo is used as a very gentle way of controlling extra yellow tones in your hair, which is the underlying pigment in light blonde hair ...

Choose a semi-permanent purple dye then dial down the vibrancy ... It works best on hair that’s pre-bleached platinum, light or medium blonde, just leave on for 30 minutes and rinse.

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...