A lot of these loyalty cards are used for pseudo promotions ... will rely heavily on data to better engage customers. An example of this approach is M&S’s baby club which launched last ...

In addition to discounts, I enjoy accessing store loyalty cards' exclusive offers and rewards. For example, I've received "buy one get one free" offers in the past and much more. Another reason ...

Airline loyalty cards are not just about saving money for customers, but they also deliver some huge cash rewards for the airlines themselves. Here's how.