If your girlfriend or wife loves makeup products, we have a few gift suggestions for you. Elf Cosmetics is coming up with five different sets and makeup kits that you can gift your partner this ...

It's hard to pick a red carpet favourite but my current style crush has to be Cynthia Erivo. The Wicked actress has been on ...

Elf Beauty could be forced to defend itself in a class action lawsuit which has been filed against the cosmetics brand in the ...

When I saw it at Target at the time, I stopped in my tracks. ELF Cosmetics is known for its dupes of popular makeup products, but this looked so similar to the famous Supergoop product.

Estee Lauder and e.l.f. resemble Gillette’s business model, yet Buffett and Munger avoided them. See why EL and ELF stocks ...

Cosmetics, a brand from e.l.f. Beauty, and the National Women’s Soccer League announce e.l.f. Cosmetics as the Official Makeup and Skin ...

Just like the original (which is still available, FYI), apply it as the first step of your make-up routine after applying your skincare products. Scoop out a small amount and blend it all over ...