If your girlfriend or wife loves makeup products, we have a few gift suggestions for you. Elf Cosmetics is coming up with ...

Budget beauty brand ELF Beauty said demand for the beauty industry was weaker in January because of uncertainty over the banning of TikTok. The company's latest quarter, which ended on December 31 ...

If you’ve read thus far, the e.l.f. Power Grip deserves a spot in your shopping cart (just tap the button to buy!!). At only ...

I don’t wear that much make-up – usually just a spot of concealer ... too pink or so dark that they skew more brown than red. And then I found Elf’s O Face satin lipstick in the ‘Spicy ...

Just like the original (which is still available, FYI), apply it as the first step of your make-up routine after applying your skincare products. Scoop out a small amount and blend it all over ...